Monday, March 17, 2014


On, April 27, 2014, National Geographic Channel (NGC) renews its commitment to the environment by celebrating this year's Earth Day ( which falls on April 22 globally) with another round of its wildly succesful Earth Day Run.

Earth Day Run hopes to replicate last year's success by registering 12,000 participants in 3k, 5k, 10k, 21k including the new 5th category of 42km.

This year, NGC is working once again with its environmental partner, World Wide Fund for Nature (WWF).  Last year, the two organizations used proceeds of the Earth Day Run to plant Php1 million worth of fruit-bearing trees in yhe Abuan watershed in Isabela, in the Sierra Madra region.  In 2014, NGC promises to raise money for WWF's Bancas For The Philippines project, which aims to train fishermen affected by Typhoon Haiyan (Yolanda) last November 2013.

Earth Day Run uses recyclable materials for its race bibs and a "Zero Paper" registration process in the form of a Centralized Registration System, NGC pioneered in the country.

By signing up on or visiting the sign-up booth at the Lower Ground floor of SM Aura from March 1 to April 20, you can support the Haiyan rehabilitation efforts of NGC and WWF.

Finisher's of 21K and 42K can not only take pride in their physical victory and willingness to help Haiyan survivors and the environment, but they will also each b getting a medal and finisher's shirt.

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